
FROM EA TO DEPUTY COO: THE POWER OF VISION AND DETERMINATION, TURNING EVERY ROLE INTO A PLATFORM FOR IMPACT
Foundation building
Beginning as Executive Assistant to C-suite leadership, as well as carrying out my day to day duties, I absorbed critical insights into executive decision-making and business strategy. This foundation provided a comprehensive understanding of organisational dynamics and strategic priorities that continues to inform my leadership approach today.
Value creation beyond boundaries
Throughout my career, I’ve consistently recognised opportunities to contribute value beyond my defined role. By identifying inefficiencies and crafting innovative solutions, I caught the attention of senior leadership and created platforms for greater impact and responsibility.
Problem-solving as opportunity
I approach each challenge as an opportunity to showcase unique perspectives and problem-solving capabilities. This mindset has enabled me to develop multidimensional expertise across operations, finance, technology, and people management, creating a versatile skill set applicable across executive functions.
Multiple-lens perspective
Now as Deputy COO, I navigate complex challenges with the confidence of someone who has viewed the business through multiple lenses. This diverse perspective enables me to connect disparate insights, identify non-obvious solutions, and create value across organisational boundaries.
Continuous growth mindset
I believe that with the right mindset, every challenge becomes an opportunity to develop new skills, and every role becomes a stepping stone to greater impact. This philosophy has fuelled my progression from EA to Deputy COO.




